Bringing Karlito to Life

Bringing Karlito to Life

Branded Content

Branded Content

Branded Content

Client

Client

Client

Samsung

Agency

Edelman

What:

On the eve of being the NBA's #1 Draft Pick, Karl-Anthony Towns works with artist Nathan Walker to bring his alter-ego "Karlito" to life. As a new company at the time, this is one of our earliest projects and our first collaboration with Samsung. Years later it remains a favorite.

Why:

We love taking a closer look at anyone's creative process and this proved to be no exception. This young athlete's life was about to forever change the next morning and the energy in the room was palpable during the entire shoot.

Who Made It

We’re a Full Service Digital Production Studio that helps brands tell their stories.

Copyright MAKER NYC 2023

We’re a Full Service Digital Production Studio that helps brands tell their stories.

Copyright MAKER NYC 2023