What:

A four-part video series to educate patients diagnosed with PNH on how to adapt their lifestyle around a new home-based treatment. Winner of 2 Gold APEX Awards.

Why:

At MakerNYC we take the idea of health and wellness very seriously – but everybody’s going to say that, right? What excited us was the opportunity of pairing two traditionally opposing video styles into one. Simply put - it's a bit of a mash-up combining medical and lifestyle in order to help make the messaging friendlier and more interesting to viewers, be it patients or their families.